I think everyone should shed that day-trade mentality just for a moment and take an objective look at this. Its a thinly traded stock. Its a MM's paradise and they have been playing us for between $1.00 and $ .20 a share for months. No one knows about this stock, or this company. PR's don't elicit buying, they drive selling right now because of the nature of the investors so far. Its going to be a function of time and awareness thats up to the company and its banker.
While a lot of the hype is firmly grounded in DD and market research, until the company makes a big move, better yet, when its allowed to, things will hopefully rapidly change.