what you say is true, but what a stock does is based on 1 of 2 scenarios. either the stock moves on tangeble paremeters that you have described, or it moves with sentiment, outlook, hope, hype, etc.
what we have here, is a possible golden opp for bottom feeding if it goes lower and the strat flies along with fulfilling its future plans. if things go as planned, there is little upside limit and starting below $1 is a painless place to start or load up.