Yippy, Inc. (YIPI)

[JPRMarketing]

Understanding what percentage of any particular stocks daily volume is short is extremely important in understanding the level of manipulation occurring on that particular security. Market Makers are shorting small OTC companies in increased frequency. Many OTC companies try to market themselves by way of Investor Marketing campaigns and newsletter features to generate awareness to their business and brands. Short Sellers do not care whether or not a business plan is feasible, but rather how much volume they can capitalize on, by shorting "selling shares" to new investors that may otherwise believe in the company or business plan. Some investors simply want to daytrade OTC stocks, and they too are effected as Short Sellers are often manipulating the share price and market depth.

http://otcshortreport.com/faq