Sunday, January 31, 2016 5:42:11 AM
Strategic moves like the mobile app do not happen over night. They take time to contemplate, decide, and realize (as demonstrated in the video). Thinking in retrospect - say 1 or 2 years ago - I would say that Ryan realized the advent of the app economy proven by Airbnb and Uber among others and that made him put less weight on the importance of having physical branches. So closing branches was not a painful step for him as they would be replaced by the wider, more efficient, and more cost-effective coverage of the mobile app. Looking at the big picture, closing branches (without losing market because of the app) and saving all their associated costs could actually be a big step in the right direction towards moving from loss to profit.
Your money, your decisions.
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