Because it's not. I didn't "lose a thing" when you panic and hit sell is when it is a loss. I find it humorous that soooo many people look at their portfolios and panic on a down day. SUNE is an INVESTMENT for me. 1 year, 5 year, 10 year who knows when I might sell. I probably have more shares than anyone on this board so I really don't care what the consensus on this ticker is with you guys. I like to have fun and pump my investment for the future not the investment for the next 10 days. FYI there are many analysts that actually think the news today was good for the company. This is also rated as a buy or strong buy by the majority. So scary? Not at all. Am I disappointed I didn't buy more in the 2s today yes. Have a great night and make money your way jasonmoney.