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Saturday, 12/05/2015 8:37:38 PM

Saturday, December 05, 2015 8:37:38 PM

Post# of 233038
Some posters have been discussing the idea that Apple will market its products as the only ones out their with "Liquidmetal". I'm trying to think of a case in the past where Apple has discussed anything similar. There's not a single mention of Corning Gorilla Glass on Apple's website and it's in many of their products. Granted, other companies use CGG in their products, so it's not exclusive to Apple. But even if it were, I don't think Apple would tout it specifically in its marketing efforts. When it comes to hardware, Apple tends not to mention brands other than its own homespun brands. If they buy a company, they assimilate the technology and brand it as their own. They talk about elemental composition (Aluminium and Sapphire, etc) but they don't generally brand materials. The only exception I can think of is with software. Apple bought a company called Siri and we now have Siri on lots of Apple devices. Apple also bought Beats and, at least for now, we have Beats on lots of Apple devices. I suspect the Beats brand will eventually die, but only time will tell. Can anyone out there think of a time when Apple bought a hardware company and continued marketing its original brand name other than Beats (which, to be clear, is far more than a materials brand... it's an entire line of electronics)?
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