Mass Hysteria Entertainment Co. (fka MHYS)

[handymark]

It's been said that Heist is a cross between Speed and Heat. I recently did some calculations based on that statement to provide a possible indicator of how well Heist may do at the box-office.

According to Box Office Mojo, Speed did $350,448,145 in worldwide revenue while Heat did $187,436,818 for an average of $268,942,481.

Making adjustments for the fact that both Speed and Heat were shown in far fewer theaters (an average of 1,936 theatres between the two vs. Heist at reportedly 3,250? theatres) and adjusting for the difference in ticket prices in 1994-1995 vs. today (approx. $4.35 then and approx. $8.50 today) I arrived at a gross revenue figure of $708,125,553. I then deeply discounted (60%) for people being able to see Heist via other less expensive avenues such as VOD and arrived at a figure of $283,250,221.

Of course, there are tons of suppositions in these calculations such as 1) Heist is of the same calibre as Speed and Heat which we can't confirm at this point, 2) other more popular movies don't seriously detract from Heist's revenues etc. but regardless, IMO, I thinks revenue may surprise to the upside in a big way.

Looking forward to seeing if this pans out...

HM