This is where the fight manager would throw in the towel. I think the executive team must be contemplating an "exit" strategy. This year was a bust like so many others. And Valentines Day business is first quarter. Of which they don't have business as they would of had the orders by now. Next is Mothers Day in May which is second quarter. And no major store would jump in with large orders. They would test the product first. So the first and second quarter of 2016 are finished as far as getting any significant business. They don't have the funds to carry them that far out. As I repeatedly stated (with retail 101 posts here) why they wouldn't ship any major retailer for Christmas, I can assure you that there will be no significant orders to ship in the first six months of 2016. The wishful thinkers and the loyal faithful Zaleombi followers will think I am a basher and a naysayer. But I am a realist that knows and understands big retail. I know the stores timeline, the infrastructure needed to do business with them, the financial constraints and so much more. One thing I did not mention (as I am not a jewelry expert) is the four letter word that is hated by my fine jewelry manufacturing friends: MEMO. Also called consignment. I did not have that in my business but there were always "strings" attached to any asset order if you wanted to keep doing business with the major accounts. It seems in fine jewelry no retailer takes a risk on the first orders. You invoice on "memo" and as the merchandise sells the store pays you. They return what they don't sell. I need to get a better understanding of how this works but I am told you can't start to do business with the majors without doing a memo test first. Zalemark does not have the money to do this. So again, an exit strategy (bankruptcy) should be on their minds. Hopefully this has been helpful to all when you decide to buy, sell or hold Zalemark stock. Ask questions...I will answer them.
