Thursday, November 05, 2015 9:31:55 AM
Margrit:
Your shareholders are willing to acknowledge that MRIB is without cash, and unable to raise additional meaningful funds under the current share structure. Hiring sales staff is out of the question. We will even forget the fact that despite claims to the contrary, you no longer have a start-up company, but in fact an enterprise that has failed, twice now, to generate any semblance of appreciable sales.
Suggestion: ACT like a penniless start-up (you've got the penniless part down pat - and so do your shareholders, but I digress...). Take a few cases of your 'award winning' product, stash them in the back of your car, and start pounding the pavement. Hit every bar and nightclub in your geographical area. Contact restaurant and bar managers (hint: don't arrive during peak hours, ok? they HATE that, and it shows ignorance of the industry). GIVE them a few bottles as promotional items - make up some drink recipes and table tents (if you can use WordPress for 'web design', you can find a program to to table promotions - another hint: heavy stock paper and a color printer). Tell the bar owners/managers that you will show up on their schedule (and your dime) to mix drinks and promote the product, so the bar can then sell your premium cocktails at $12 a drink and make some money.
It's hard work - it will take time - and you will have to learn that 'NO' really means 'Not Yet'. DO IT. DO IT NOW.
Act like a real entrepreneur and SELL YOUR BUSINESS AND YOUR PRODUCT. Could you PLEASE do this before you start MRIB 3.0 and wipe out your current shareholders completely????
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