Innovative Food Holdings Inc (IVFH)

[BornAgain]

I am glad that Sam recognizes his limitations, that is why he brought on Bryan Janeczko as its new CEO for the FD. He has the experience and contacts to turn this around as a profitable business. He did run this type of business and sold it!

In 2003, Mr. Janeczko co-founded NuKitchen, a leading provider of premium, fresh prepared meals designed to promote weight management and healthy living. NuKitchen was the first of its kind, operating on a proprietary technology platform to deliver a complete days' worth of fresh, made-to-order meals on the day customers required them. After raising approximately $2 million in venture capital with NuKitchen and driving 100% year over year revenue growth for five years, NuKitchen was subsequently acquired by NutriSystem Inc. in 2008.

In addition to Mr. Janeczko's successful exit in the freshly prepared meal space, he has vast experience in developing and advising early stage food and foodtech companies in executing successful, scalable business initiatives. Mr. Janeczko's most recent success was leading the development and commercialization of Crock-Pot® Cuisine, a direct to consumer, subscription-based, meal delivery service for Jarden Corporation, a Fortune 500 consumer products company.

"I believe that the fresh meal market opportunity is greater than ever before and as the leader in the fresh meal space, The Fresh Diet is in a position to benefit from a multitude of market opportunities," commented Mr. Janeczko, who continued, "I am excited to lead The Fresh Diet and guide it so we can capitalize and execute on those opportunities."