Innovative Food Holdings Inc (IVFH)

[Dickmo]

Congrats on recognizing Webvan for being the farce it was. Note that the same idea has been reinvented multiple times since Webvan's demise. Same results - failure.

As for FD, and any meal plan company, the challenge is marketing, not production. This is not a food business. Never has been, never will be. It is a marketing business. Some companies in the business don't even produce their own food. They outsource everything but marketing.

This business is not even close to the same business that is the rest of IVFH. Yes, they both make food. But one is a marketing business and the other is an operations business. I think some of the FD skills are applicable to the food brokerage business. None. Zero. Nada of the food brokerage skills are applicable to the FD business. It's like the difference between running an airline and manufacturing airplanes.

As for what has happened at FD, I can only guess. I won't speculate publicly. I just know how to read a financial statement. The difference between IVFH in Q1 and Q2 2014 and 2015 is FD. Unless you think the base IVFH business collapsed, and I do not, then simple math tells you how FD is doing.