SREH news out (first news in a very long time)
Affinity Beverage Group Announces New Direction for SREH
Oct 22, 2015
OTC Disclosure & News Service
Henderson, NV -
Strategic Rare Earth Metals, Inc. (OTC PINK: SREH) a publicly traded holding company is transitioning to become Affinity Beverage Group, Inc. ( hereinafter, “the Company”). As Affinity Beverage Group the Company intends to blaze fresh new trails into more profitable and growing market sectors while retaining anything of value to the Company and its' shareholders that was achieved while the company operated as Strategic Rare Earth Metals.
The Company will begin by expanding its’ platform to focus on branded consumer product opportunities in the health and wellness sector. The Company intends to target lifestyle brands, companies, and/or exclusive product distribution rights focusing on traditional and non-traditional, healthy beverage options. The Company will also seek opportunities involving uniquely positioned young brands specializing in all natural/organic foods, bio-food, supplements and personal care products for strategic partnerships, distribution agreements and potential acquisition.
Janon Costley, CEO of Affinity Beverage Group stated: "The global health and wellness industry is a $3.4 trillion market. Much of my professional life has been spent in and around consumer products and much of the past 3 years focusing on developing and growing lifestyle brands in the health and wellness sector in particular. We have identified a number of extremely viable brands and companies in this space as potential acquisition targets. My first goal as CEO is to build immediate value for SREH shareholders."
Affinity Beverage Group's decision to pursue the health and wellness sector was driven in part by Mr. Costley’s resources and experience in the space but perhaps more significantly by the hard, documented data pertaining to the industry itself. The health and wellness industry has grown 6.11% in Q2 of 2015 and is expected to grow at CAGR of 9.4% through to 2019. Consumer preferences have been shifting towards healthy living and 73% of consumers have reported a switch to healthier versions of food and beverage items.
The health and wellness industry is poised to continue growing because of increasing healthcare costs, increased investment in corporate wellness and increasing chronic medical conditions. Affinity firmly believes that the company is in the right place at the right time and looks forward to keeping valued stakeholders further informed of company progress.
About Affinity Beverage: Affinity Beverage Group, Inc is a holding company that focuses on branded consumer product acquisition opportunities in the $3.4 trillion health and wellness sector. Affinity will primarily target lifestyle brands, companies, and/or exclusive product distribution rights focusing on traditional and non-traditional, healthy beverage options. Affinity will also seek opportunities involving uniquely positioned young brands specializing in all natural/organic foods, bio-food, supplements and personal care products for strategic partnerships, distribution agreements and potential acquisition.
About Janon Costley: Janon Costley, the new CEO of Affinity Beverage Group, Inc., is a business executive with over 15 years of experience in brand development, licensing and operations. Mr. Costley has consistently been able to utilize his unique entrepreneurial spirit and keen market insight to identify quality, revenue generating, brand extension, acquisition, licensing and distribution opportunities for companies in the retail and consumer products sectors. Throughout his career Mr. Costley has been involved with many major consumer products brands, including Converse, Pony, FIFA , YMLA, Loudmouth Golf, Roland Garros - French Open, Mano Swartz Furs, Tiny’s Tequila and others as either a licensee, brand manager, owner/operator or consultant. Mr. Costley is co-founder of boutique licensing and brand extension agency, The Brand Liaison, as well as the co-founder of STI Signature Sprits Group, LLC which focuses on developing and launching unique craft spirits and celebrity branded alcoholic beverage brands. For the past 3 years Mr. Costley has been the CEO of Village Tea Company Distribution Company, Inc., owner of the Village Tea Company brand of premium loose leaf tea, tea accessories, distributor of Pura Organic Agave Sweetener, Pura Natural Flavored Tea and other related brands and products.
Forward-Looking Statements
Certain statements in this news release may contain forward-looking information within the meaning of Rule 175 under the Securities Act of 1933 and Rule 3b-6 under the Securities Exchange Act of 1934, and are subject to the safe harbor created by those rules. All statements, other than statements of fact, included in this release, including, without limitation, statements regarding potential future plans and objectives of the company, are forward-looking statements that involve risks and uncertainties. There can be no assurance that such statements will prove to be accurate and actual results and future events could differ materially from those anticipated in such statements. Technical complications, which may arise, could prevent the prompt implementation of any strategically significant plan(s) outlined above.
Contact
email: info@affinitybeverage.com
phone: P. 888.406.1138
This release includes additional documents. Select the link(s) below to view.
Strategic New Direction v1.pdf
AI
