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H3Enterprises, Inc. Names New Executive Vice President: ''Billion Dollar Boy,'' Joseph M. Porrello; Porrello to Manage Marketing and Sales of Sapp Franchises
Jun 26, 2006 9:45:00 AM
Copyright Business Wire 2006
NEW YORK--(BUSINESS WIRE)--June 26, 2006--

On the heels of H3Enterprises, Inc. (OTC: HTRE) signing on NFL Legend, Warren Sapp to bring HipHopSodaShops to Central and North Florida, the company has now announced that Joseph M. Porrello has joined on as the Executive Vice President of Franchise Marketing and Sales. Porrello will focus on the marketing and sales of Franchises in the Florida Regions controlled by Warren Sapp.

Porrello, dubbed the "Billion Dollar Boy" after producing over one billion dollars in marketing and retail sales for such artists as Shaquille O'Neal, The O'Jays, Billy Blanks/Tae Bo, Tony Little, Jazzercise, The Flintstones, Batman, Thundercats, and Songs from the Neighborhood -The Music of Mister Rogers, which won a Grammy, has already begun assuming his duties.

"Warren Sapp has generated massive and instant excitement in the HipHopSodaShops, it was a strategic move by the company management team to bring me on to generate the marketing and sales for the Sapp HipHopSodaShop Franchises in Florida," stated Porrello. "Also, I am thrilled to become a member of the H3 Executive Advisory Board," Porrello concluded.

Porrello will join an already impressive list on the Advisory Board that includes Las Vegas legend Jackie Robinson, Lou "The Idol Maker" Pearlman, and Company Chairman George Lois, all of whom are dedicated to maximizing shareholder value while creating a wealth of new jobs and educational opportunities throughout communities across America.

H3Enterprises (www.h3inc.com) is the creator of the HipHopSodaShops which combine the urban swell of hip-hop music, Pro-Ball, healthy fast food, CyberSports, merchandizing, and pre-loadable cash cards into the hottest phenomena to hit America since the cultural evolutions of Hard Rock Cafe(R) and Starbucks(R). HTRE is also becoming well-known for its increasingly popular street-ball team at Harlem's historic Rucker Park in the Entertainers Basketball Classic. "TeamH3" features a bevy of well known B-Ball Champions including Joakim Noah, NBA Champion Ben Gordon, and HTRE's Director of Corporate Communications, Adrian "357" Walton. H3 has recently signed Area Development Agreements for the national roll-out of the HipHopSodaShops with superstars Warren Sapp, Juelz Santana, and Juvenile.

Safe Harbor: Certain statements contained herein are "forward-looking" statements (as such term is defined in the Private Securities Litigation Reform Act of 1995). Because such statements include risks and uncertainties, actual results may differ materially from those expressed or implied by such forward-looking statements, such as statements relating to plans for future expansion and other business development activities. Such forward-looking information is subject to changes and variations which are not reasonably predictable and which could significantly affect future results and other factors discussed in filings made by the Company with the Securities and Exchange Commission.

Source: H3Enterprises, Inc.