With XXII making submission to FDA using these same ciggs, they could be the ONLY company in the world with FDA's approval to market/advertise as "reduced harm" tobacco or "reduced risk tobacco" product that has been proven to help people quit smoking.
see: "22nd Century Announces Strategic Hire to Facilitate FDA Applications for Modified Risk Tobacco Product Candidates"
Interesting company to watch I think- Big Tobacco would love to make the advertising claims that XXII's patented cigarettes have shown in the study reported by NEJM- but the FDA won't allow them to
Personal note- I'm a former smoker x 20 years- I quit about 10 years ago...but still developed some mild emphysema/COPD from it- and I'm only 52.
If you smoke- please do everything you can until you quit-and stay quit. Even if it takes a dozen or more attempts- keep on trying until you are successful.
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