Koog: IMO, it was a terrific idea--ground-breaking idea, poorly executed.
Just my opinion, but I don't think it started out to be a scam. It became a scam when after years of pretending they had a product when they didn't, Wave finally came out with the Embassy and quickly racked up a series of goose eggs in terms of sales.
Eventually, they caught on, but we did not. They knew they had not a snowball-in-hell's chance of making any money, but they kept saying the same old things and people went with it.
Eventually the disparity between claims and reality sunk the ship. It's riding low in the water today. Seems like currently, a pond ripple could scuttle SS Wave and send her to the bottom.
Blue