Zalemark Holding Co Inc (ZMRK)

[fact-checker]

The "Event" was so poorly attended that it didn't make sense to publicize it. If you look back at other JCK events that Zalemark produced you will see the press releases from Badgley Mischka event years ago was the real deal. Both the designers came in from New York and Zalemark must have spent a fortune on that event. But again, the bridal jewelry sales were basically non existent and Zalemark left the hotel with a huge bill it couldn't pay. Zalemark knows how to sign brand names and they knows how to "package" those brands but they can't make sales.

In my not so humble opinion, you need four elements to become a successful wholesale to retail business.
1. Design...this is key. The product has to be fresh and relevant. And priced to sell at retail.
2. Sales...this is paramount. You need a seasoned professional that has been dealing with these retailers for years and truly understands their needs. You need prime real estate in their stores and they are not going to give it to someone that doesn't understand all the requirements of their business.
3. You need a great factory behind you to produce the goods to the proper specifications. They have to deliver a perfect product on the first go round and they have to extend you credit.
4. You have to have a top CEO who can put the above in place with a top COO that can coordinate both the incoming orders along with the outgoing shipments and a CFO who is a financial genius that can coordinate with the banks, the suppliers, etc.

To me number four is the most important because these are the people that truly fuel the "engine" of the company.

It's apparent to me that with the exception of number three (as I don't know anything about their production) that they are missing too many important elements to make this a real company.