now this is good use of technology!
NeoMedia Brews Up Mobile Couponing Beer Deal for FIFA World Cup Fans
FORT MYERS, Fla.--(Business Wire)--June 21, 2006--
Gavitec AG - mobile digit, a NeoMedia Technologies, Inc.
(OTC BB: NEOM) company, in cooperation with its FunkTicket AG partner,
has brewed up a mobile couponing beer deal for fans attending FIFA
World Cup games taking place now in Kaiserslautern, Germany.
To participate, fans call a hotline or send a text message (SMS)
with their name and the catchphrase "Bewegungsmelder Bier." They then
receive a money-off coupon in the form of a smartcode on their mobile
phone, which they take to the beer stand at the World Cup soccer
stadium. The smartcode displayed on the screen of the cellphone is
then scanned by Gavitec's EXIO scanner, which instantly prints a
coupon which can be redeemed to save EUR 2 (approximately $2.60) off
the price of a Bitburger beer, drawn from the tap of Germany's second
biggest brewery.
NeoMedia's Gavitec AG developed the hardware scanners to enable
the innovative FIFA World Cup mobile couponing program for fans with
partners including FunkTicket, Bitburger beer, handypoints.de, and
Pavillion.
"This sort of innovative offer takes couponing to new levels of
sophistication and immediacy," said Martin Copus, head of NeoMedia
Mobile and COO of the parent company. "Gavitec's EXIO retail scanner
enables mobile couponing, ticketing and payment solutions that really
move the marketing ball forward." The mobile couponing program will
continue through the end of the World Cup games in Kaiserslautern.
About Gavitec AG - mobile digit
Gavitec AG - mobile digit, a NeoMedia Technologies company (OTC
BB: NEOM), is a leader in technology provision for code-reading
systems and software for mobile applications. Founded in 1997, Gavitec
offers its clients standardized or individual solutions in the areas
of mobile marketing, mobile ticketing, mobile couponing and mobile
payment systems. Gavitec has received the Ericsson Mobile Application
Award (the "Oscar" of the mobile industry) and two technology awards
from the U.K.'s Royal Television Society, in combination with
Hewlett-Packard and the British Broadcasting Corporation (BBC).
Serving a pan-European and, increasingly, a worldwide customer base,
Gavitec has a wide range of well known customers and partners
including Vodafone, Nokia, Unisys, Turkcell, McDonald's and SkiData.
For more information about Gavitec, please visit www.gavitec.com.
About Funkticket AG
FunkTicket AG (www.funkticket.de) is a subsidiary of REA Systeme
GmbH, a leading German specialist in cashless payment systems. The
company FunkTicket specializes in planning and handling of innovative
solutions on the basis of up-to-date mobile phone technologies.
About NeoMedia Technologies, Inc.
NeoMedia Technologies, Inc. (www.neom.com) is a diversified global
company offering leading edge, technologically advanced products and
solutions for companies and consumers, built upon its solid family of
patented products and processes, management experience and expertise.
Its mobile services group of companies offers end-to-end mobile
enterprise and mobile marketing solutions, through its flagship
direct-to-mobile-web PaperClick(R) technology, and ground-breaking
products and services from 4 (shortly to be 5) of the USA's and
Europe's leading mobile marketing providers. All NeoMedia Mobile
companies benefit from NeoMedia's 27 wireless patents, and the new
group is comprised of 160 of the most experienced mobile marketing
talent in the world. By linking consumers and companies to the
interactive electronic world, NeoMedia delivers one-to-one,
permission-based, personalized and profiled dialogue - and anywhere.
This press release contains forward-looking statements within the
meaning of section 27A of the Securities Act of 1933 and Section 21E
of the Securities Exchange Act of 1934. With the exception of
historical information contained herein, the matters discussed in this
press release involve risk and uncertainties. Actual results could
differ materially from those expressed in any forward-looking
statement.
Trademarks are properties of their respective owners.
NeoMedia Technologies, Inc.
Martin Copus, 239-246-9889 or +44 7766 801818
mcopus@neom.com
or
The Kaminer Group
David A. Kaminer, 914-684-1934
dkaminer@kamgrp.com
