22nd Century Group Inc (XXII)

[linuspop]

I think the idea of pitting American Spirits (and maybe Marlboros) vs Red Sun is a smart move. I like the visual comparison and think it would be effective if those posters appeared in stores. A lot of the American Spirit smokers have an issue with the brand being owned by a big, bad, multi-national (Reynolds/42% owned by BAT). If Red Sun could create a great tasting, 100% natural, organic version with no additives, non gmo, and be the little independent, all American brand, and promote all the angles vs American Spirit, Marlboro, etc, they would automatically have a clear advantage over the competition, imo. (Maybe a "Red Sun: Organic") I live a mile away from "Haavaad" and about half of the 20, 30, and even 40s something smokers I see now smoke American Spirits (because of the perceived lessened health risk from smoking a natural, "no toxins added," type cigarette). However, at the end of the day, these people would rather not support a big tobacco company like Reynolds or BAT.

I am also seeing a lot more vaping this summer vs last, plus a lot more weed being smoked in public places. Times are changing.