Vortex Brands Co (VTXB)

[undtrdr]

Little to no debt now and a model that keeps it that way as a guiding principle for the future.

Increasing demand created back order circumstance twice in the past 6 months ... now caught up and getting a handle on continued growth organically and all with extremely low customer acquisition costs to date.

I can vouch in my business for how easy and what a bad trap it can be to get carried away spending too much on marketing and advertising, only to hit a wall when you don't have the capacity to execute unless you sell the farm and give away a good chunk of your margins to follow through...
Better plan - Crawl, Walk ..Run

When you have a better mouse trap, word of mouth (teaching pro's being the primary driver to date) is hands down the most effective, lowest cost and allows the time to handle growth primarily with cash flow rather than debt.

They also mentioned they are going to better utilize social media w/experts retained to help with that .. for this business type that is priceless and will generate a ground swell of awareness as time goes.

Big take away for me here is they sound extremely fiscally responsible and are adamant to limit debt ...literally little to none ..
S/S should remain status quo & Net profits @ full potential.

It is clear the pps has enormous upside once they are current and after a PR or two generates serious buying interest, a new base will form higher than any of us paid to get in here ...
I have time and will remain patient ... if serious ask slaps show up between now and then I'll buy more there is no illusions or 'kool aid' here.

$VTXB