Liquidmetal Technologies Inc (LQMT)

[Crispy_2014]

Cross promotion: I have to agree that LQMT could have made the effort to cross promote through their site, etc. more effectively. I'd like to think its a strategy. Products become branded by those who design and market them (MA in this case, patent pending). It is their product after all. LQMT is not the retail business and it could be looked at that it's not part of their core function to market products made from or by LQMT. I think this is an exception.

Long term I could see maintaining a separation between a customers business and LQMT in the retail side of things as a strategy. One knife contract is not a significant win in terms of $$$, but it is significant in terms of business. They need a butt load more of these contracts across different industries. Their focus is (I assume) on hooking up with other companies they can manufacture for or license with, not the end user of retail products per se. Think about all the products you buy today. Who makes what? What consumers see is the brand. We think we are special because its a LQMT knife, I'm sure very few consumers have ever heard of LQMT.

MA is in the business to make money. Sure they will hype the LQMT factor, but at the end of the day they sell knives. Look at the dubious posts here, we are all interested in LQMT. Are we, as a group, going to push knife sales? nope. LQMT sells their services and need to focus on that first.

Just some musings, all that being said since this was the new beginning, it could have been handled better, maybe for LQMT getting the PR out is the strategy.