22nd Century Group Inc (XXII)

[linuspop]

I think one extremely under-served market is the Latino market. 40% of California, for example, is now Latino, and the reality is many dont speak much English. While I'm slightly weary of targeting based on race or ethnicity, I think culturally Latinos may embrace something unique to Spanish-speakers and switching from, say, Marlboro to a brand that is entirely labeled in Spanish. It would be unique to an American cigarette brand, I believe. Look at how popular Corona beer is, despite being awful and marketed as Mexican even though owned by InBev.

Vamos a llevar el !Fuego Loco! cigarrellos por XXII.