22nd Century Group Inc (XXII)

[Wesley Smith]

Well to change the subject were to white,our ads our white I feel our thinking is white and most menthol customers are black.90% of young menthol smokers are black.As I look at 60s and 70s Newport ads they use almost all black people in their ads.For me trendy makes perfect sense for Red Sun,but for our menthol customers we need street cred,i'm not trying to tell management or anyone else what to do but I feel as a stockowner we need to add a black menthol smoker to the team we need that mojo.