Electronic Cigarettes International Group Ltd fka ECIGQ

[SROCK72]

I totally agree in that they need to get their costs way down.

Selling, General and Admin costs of $19.5M this Q (when Revenues were $11M)??? Last year their S, G, and A costs were $56.5M, $13M more than total Revs. Are you kidding me? That is allot of printing....

However, their Debt is still an issue. Interest expenses were $32.4M this past Q and was $44.1m last year.

How would you guys (guys who post the most on here) think of the following?:

Add 300M more to the A/S. Then, rather than play this game of borrowing cash and issuing warrants (which will eventually come to a point where we are forced to make a R/S or A/S increase decision), just sell the 300M shares at $0.45 (or more) which would bring $135M to the company so they could pay off all their debt and give them operating cash moving forward. This would eliminate the millions in interest payments, so coupled with other expenditure savings would result in profitability sooner. Profitability would then drive the pps moving forward. Just wondering what people think of such a proposal...