Mass Hysteria Entertainment Co. (fka MHYS)

[handymark]

I appreciate your feedback given your marketing background however this may shed a little light on the subject. First regarding prices, I am high in my estimate but you are low as well:

http://variety.com/2015/film/news/average-movie-ticket-prices-box-office-1201480602/

Secondly, this article indicates what the WWE did for "Guardians" sales...

http://www.inquisitr.com/1264517/guardians-of-the-galaxy-marvel-disney-banking-on-wwe-and-capcom-for-movies-popularity/

From that article:

"Even for comic book fans, Guardians of the Galaxy is a franchise that may have gone underneath their nerd and geek radar. I know because it went underneath mine. The answer lies in how Guardians of the Galaxy links with other major franchises outside of Marvel."

Specifically,

WWE’s Link To Guardians Of The Galaxy

"If a link to a popular video game company isn’t enough for Marvel, how about the biggest wrestling promotion in the world? Apparently, Marvel does have that established since their upcoming Marvel film is linked to WWE. You might ask how it is and it comes down to one actor: David Bautista. Why? David Bautista – who plays Drax the Destroyer – was originally a wrestler for the WWE… and he recently went back."


Apparently this strategy worked as "Guardian's" sales soared:

http://www.the-numbers.com/movie/Guardians-of-the-Galaxy#tab=more

No guarantees they can duplicate that success with Bus 657 but my bet is the final tally will be closer to my estimate than yours. Let's wait and see..

HM