Thursday, May 21, 2015 12:15:40 PM
“I was extremely excited when Early Light Industrial came to NOHO Inc. to create a joint venture,” says Jay Grdina, CEO of NOHO Inc. “Teaming up with a successful businessman like Dr. Francis Choi and a stellar company like Early Light Industrial reinforces that we have created a must-have product in the functional lifestyle beverage category. NOHO’s products are in demand and Early Light sees the value of bringing it oversees to Asia.”
Second to no other product currently available in the premium and functional lifestyle categories, NOHO’s rapid growth within the marketplace can be attributed to the vast consumer demand for its popular 2 oz. shot “The Hangover Defense,” as well as its newest product offering, NOHO Gold, a healthy premium mixer that is lighting up the nightclub, bar and restaurant scene at an incredible rate. Entirely caffeine and energy free, NOHO’s products appeal to individuals with socially active and physically fit lifestyles by helping to protect one’s body from the adverse effects of alcohol consumption.
“We are delighted to partner with NOHO Inc. to expand their business in China, Hong Kong, Macau, and Singapore” says Dr. Francis Choi Chee Ming, Chairman of Early Light Industrial. “In the past few years, the economic growth and the change in lifestyle in these areas resulted in increasing demand for beverage products like NOHO. We believe these market expansions will provide greater sales opportunities for us.”
Packaged in a striking 8.4 oz. aluminum gold can, NOHO Gold is only 30 calories per serving and is a fantastic refreshing beverage with a sparkling, light-ginger flavor that allows consumers the ability to reap its benefits without the health risks associated with mixing energy drinks and alcohol. NOHO has rapidly expanded over the past year. In September, they announced their national distribution deal with the U.S.’ leading distributor, Southern Wine & Spirits, and in December, NOHO revealed their expansion deal to distribute to all Light Group properties in Las Vegas and Miami. Distribution is expanding every month both nationally and internationally and NOHO will soon be available worldwide.
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