Not who buys, but at what price a willing buyer is going to pay. Fact remains that YELP is pricier from a PE standpoint for a company with decelerating growth in a market with Social Media Industry fatigue(my opinion). I am struggling to see why any of the Companies currently mentioned as possible suitors for YELP would even make the move when they can wait and snap it up for much cheaper. The only company I think it makes sense to do something is GrubHub. FB, GOOG, YHOO are not going to buy YELP, let alone for the price folks are predicting.
In any case, what do I know? I'm not the expert. Just my hunch.
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