Erthang, you bring up an interesting point. BOCX is very paranoid about what they put in their press releases since the SEC problem. So they would tend to use words such as "could" and "may" as opposed to "can" and "will".
And it just hit me...Because of this fear BOCX is more cautious in their press releases than the average company. Therefore the press releases, instead of hyping their findings like others, state the facts just the facts.
We live in a society where we're used to hype. When we don't get it, we don't pay attention. Perhaps that's why it's taking so long to be noticed. A stretch but a thought.
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