They're starting to realise it's got nothing to do with Taptic Engines... http://www.phonearena.com/news/Advisory-firm-says-no-Apple-Watch-units-were-shipped-with-a-faulty-taptic-engine_id68920 Meanwhile... Bulgari increases market value perception. http://www.forbes.com/sites/elizabethdoerr/2015/04/27/bulgari-tourbillon-saphir-ultranero-transparent-black-sapphire-magic/