MyECheck, Inc. (fka MYEC)

[Pass the Salt]

Good points usandy-

Your inclusion of debit cards in your post is a key point.

A debit card is a different instrument and venue (ACH) than a fully electronic check (using Check21 rails).

For example, how many of the baby boom generation would like to get back to their roots albeit in electronic check form MyECheck over cards? They used paper checks solely for many decades--and hundreds of millions of paper checks are still in-play as of this writing.

When paper checks now in system become electronic checks in the system--who are the players who are poised to capture that market share?

I am seeing enormous traditional institutions now converting to digital payment forms. They're choosing ACH instruments because it's all they know. When they know about MYEC they will have greater choice. That's one of the hidden beauties here is that we don't have to be the all or nothing proposition.

Fortunately we offer a viable ACH alternative and have a great opportunity to educate consumers and businesses alike on the emerging alternatives.

MYEC PRs over the last month or so have included not only guidance but education on how we differ from ACH.