MyECheck, Inc. (fka MYEC)

[usandy]

And nobody wanted to pump their own gas but we all do it (except in NJ and OR). The reason we changed ingrained behavior was to keep costs low. The station offered self serve and full serve, but nobody wanted to pay the difference.
If ION offers you 3% back on your gas by getting you to use their simple to use app, the mindset of the consumer will change. I'm not fantasizing about some future that will never happen but recognizing what has led to change buying habits in the past.
My point is the CFO's incentive to save money is too powerful to ignore. The timing is perfect to swing people away from using their cards. Fraud, ID theft, the public embarrassment of even unwarranted declined charges in stores, and high interest costs have started the migration.
Many people now use debit cards instead of credit as a way of sticking to their financial budgets. If they can also earn cash back like their credit cards, so much the better! We are better positioned today than even last year to get the usage ball rolling in our favor.