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Wednesday, 04/01/2015 11:37:28 AM

Wednesday, April 01, 2015 11:37:28 AM

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Sales, Sales, Sales. The utmost IMPORTANT figure on any financial statement. It IS what every company is in existence for. It IS what every company concentrates on increasing. Increase sales affects every subsequent subtotal unto bottom line. Increasing sales can lower expenses (less loans required thus less interest expense). Increased sales projects increased consumer awareness of product thus eventual less advertising expense needed (farther down the road). Increased sales provides for increased sales force which in turn means more sales. Sales, Sales, Sales. Take it from a former accountant, the importance CANNOT be underestimated. Expenses , when sales are increasing CAN be controlled.

Throw it out there any way one wants, but there is NO denying the truth that INCREASING sales is a definite POSITIVE to ANY company, ESPECIALLY to one presenting a "new" and unfamiliar product on the market.