Coretec Group Inc (CRTG)

[BoomSoon]

Think of it this way… some more…

https://hbr.org/1995/01/disruptive-technologies-catching-the-wave

What we have here is a potentially disruptive technology – or disruptive innovation, if you will. It’s dangerous territory that few have the guts or bucks to enter. Few dare go beyond risk tolerance of industry.

Here are some excerpts as to why the $Billion Company wants to remain a $Billion Company.

“… Generally, disruptive technologies look financially unattractive to established companies. The potential revenues from the discernible markets are small, and it is often difficult to project how big the markets for the technology will be over the long term. As a result, managers typically conclude that the technology cannot make a meaningful contribution to corporate growth and, therefore, that it is not worth the management effort required to develop it. …

“It should come as no surprise that few companies, when confronted with disruptive technologies, have been able to overcome the handicaps of size or success. But it can be done. …

“… Let start-ups—either ones the company funds or others with no connection to the company—conduct the experiments. …

“Place responsibility for building a disruptive-technology business in an independent organization. …

“Creating a separate organization is necessary only when the disruptive technology has a lower profit margin than the mainstream business and must serve the unique needs of a new set of customers. …

“Keep the disruptive organization independent. …

“… every company that has tried to manage main-stream and disruptive businesses within a single organization failed.

“The key to prospering at points of disruptive change is not simply to take more risks, invest for the long term, or fight bureaucracy. The key is to manage strategically important disruptive technologies in an organizational context where small orders create energy…”

SCHOTT North America was willing to gamble, not on 3DIcon, but their subsidiary company. Hopefully, a well-organized display company will take the same gamble.