so the fact of wave doing marketing things is one thing. an important thing. not so much one thing at a time but as a strategy. what is solms doing across the board to soften the market for wave's products?
but my particular demand-side interest germinates only if traction occurs as a result of it.
alongside wave's advertising, set the lack of authority tcg commands (so small a proportion of adopters vs the whole market) and the lack of adoption in their own enterprises by tc members. it's a hard hill to climb but if one sees solms operating with intelligence, that is broadly encouraging. we've seen an educated approach to product development already.
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