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Monday, 02/23/2015 10:29:59 AM

Monday, February 23, 2015 10:29:59 AM

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“The materials in this thing are insane,” Howarth said. People, he noted, were saying that the watch’s face was made of “sapphire glass”: “It’s not glass, it’s sapphire crystal—completely different structure. And then the stainless steel is super-hardened. And the zirconia ceramic on the back is co-finished with sapphire as well.” He added, “This would cost so much money if a different company was making it—Rolex or something. It would be a hundred grand or something.”

from Jony Ive New Yorker article:

http://www.newyorker.com/magazine/2015/02/23/shape-things-come
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