In addition, before the end of 2014 AcnEase will be sold in France by two leading retailers: Parashop, the leader in “parapharmacie” on the French market with 69 stores in France and 4 in Italy. Parashop had sales in 2013 of over 125 million Euros. Mondebio.com, a top French online retailer with a focus on the natural and/or organic beauty products will also begin to distribute AcnEase his year. Mondebio.com has been listed as one of the top French growing e-commerce businesses with annual sales growth of over 10%.
AcnEase® Social Media Strategy in France has been very successful and AcnEase is featured by top bloggers and YouTube personalities with over 3 million followers. AcnEase supporters in France include among others: Coline (et pourqois Coline), EnjoyPhoenix, one of the biggest Youtuber in France featured on French TV and in the legendary Elle Magazine and Sweet Honey Bee: a leading blogger focusing on young women with acne.
Frances population is 64.6 million, not including overseas territories, which makes it the 2nd most populated country in the European Union. More than 23% of the population in France has acne for a total of 15 million people. Acne affects about 80% of teens (15% with severe acne), nearly 20% of women and 13.8% of men aged from 35 to 54.
The French market is the 4th largest beauty market in the world (After United States, Japan and Brazil) and worth over $7 billion. Skin care is the main beauty expense in France with 32% of the market; it is also the fastest growing sector.
The natural cosmetics market has increased by approximately 20% every year since 2005 and should continue to grow, reaching €500 million in 2015.
Botanical Therapeutics such as AcnEase® is a perfect match for the French market. Herborium expects to continue its rapid growth in France especially since 86% of French consumers believe that there is a close link between beauty and wellness and they are also the world’s leading spenders on skincare products.
