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Thursday, January 29, 2015 9:44:52 AM
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PRODUCT LAUNCH
Definition
The debut of a product into the market. The product launch signifies the point at which consumers first have access to a new product
Prelaunch:
A marketing technique to let as many people as possible know that a new product will be introduced at a specific date in the near future and – supported by many affiliates - promoting this product heavily already before it is officially on sale. The strategy behind a Prelaunch campaign is to get people interested and curious about the new product and finally eager to be one of the first to buy.
Looks like the Strategic plan is we are waiting until the product goes to the distribution channels for sale before the marketing begins. No mention of pre launch activities or timing (unknown??) to create a wildly successful product launch.
this ought to work well.....IMO....draw your own conclusions
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