VirTra Inc (VTSI)

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VirTra Systems Announces New Strategic Corporate Plan
PR Newswire - May 09, 2006 08:22

ARLINGTON, Texas, May 9, 2006 /PRNewswire-FirstCall via COMTEX/ -- VirTra Systems, Inc. (OTC Bulletin Board: VTSI) today announced its newly refocused strategic plan for corporate growth.

VirTra Systems' interim chief executive officer, Bob Ferris, has set forth a five-point strategic plan, designed to accelerate corporate growth and shareholder value, through current and future complementary merger and acquisition, improved corporate financial efficiency, refocus of resources to improve key areas within the Company, and aggressive enhancement of product market exposure.

"VirTra Systems' five-point initiative will be the guiding principals through which the company intends to execute its business plan," commented Bob Ferris, VirTra Systems' president and interim chief executive officer. "Going forward, we are fully committed to supporting our current customers, employees, and vendors -- the 'team' that must succeed in order for our shareholders to succeed. The initiative's core features, designed to achieve positive cash flow and shareholder value, include:

1) creation of a larger, stronger, more diversified corporate entity by
staying the course and completing our previously-announced merger with
Altatron EMS and Dynalyst;

2) aggressive increase in market exposure of our product-base by
refocusing sales and marketing strategies;

3) continuation of new product development that profitably satisfies unmet
market needs, and expands sustainable competitive advantages;

4) identification of follow-on strategic acquisitions that further our
chief goal of increasing shareholder value by further solidifying our
competitive advantages within the marketplace;

5) reduction of fiscal expenses, where possible, and careful refocus of
resources on initiatives designed to generate sustainable revenue and
achieve operational profitability.

"The entire company is energized, and will quickly implement key initiatives to successfully accomplish this plan. You can expect to soon see further corporate communications as we implement specific initiatives," Ferris concluded.

About VirTra Systems

Utilizing patented technology, VirTra Systems sells situational awareness firearms training systems to military agencies such as the U.S. Air Force, Army, and Department of Defense, and to national and international law enforcement agencies. The company also produces multisensory promotional virtual reality systems and 3-D theaters for clients such as General Motors, Pennzoil, Red Baron(TM) Pizza, and the U.S. Army. For more information, visit http://www.virtra.com .

One of our most important responsibilities is to communicate with shareholders in an open and direct manner. Comments are based on current management expectations, and are considered "forward-looking statements," generally preceded by words such as "plans," "expects," "believes," "anticipates," or "intends." We cannot promise future returns. Our statements reflect our best judgment at the time they are issued, and we disclaim any obligation to update or alter forward-looking statements as the result of new information or future events. VirTra Systems urges investors to review the risks and uncertainties contained within its filings with the Securities and Exchange Commission.

Media Relations:
VirTra Systems, Inc.
Steve Haag, vice-president
of investor relations
Arlington, Texas
[phone]
[e-mail]

SOURCE VirTra Systems

Steve Haag, vice-resident of Investor Relations, VirTra Systems, Inc.,
[phone], [e-mail]

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