Friday, January 23, 2015 12:03:47 PM
Unfortunately, no subscription option yet. In my previous posts I talked about customer retention and Niko's DD showed that subscriptions are on the way. The number might show number of hours watched and I hope they can tell if customers are coming back consistently. I have a feeling they're not coming back in the number we'd all like to see simply because of the limited content. The subscriptions might change that along with TV series content. What are you seeing/hearing that makes you think the adoption rate is significant?
A major complaint I have is that even if a customer adopts UF, there's nothing on their website/app that talks about the benefits of UF (streaming speeds, all 4k content etc). It seems like they're not trying to sell the customer but saying "eh, if they like it, cool, if not, whatever".
We all see the potential, but the execution of bringing them on board is key. 4k TV adoption isn't in question, but the ability to generate revenue from those adopters with after-market purchases is in question. Other than Hisense, what are you seeing NTEK do to fulfill that potential?
I think a lot of people are overstating the importance and many are understating. Some are saying it's going to be a button on their remote. I think it's just going to be an app that's featured on the screen of Hisense TVs, like Netflix/Hulu/Amazon on are many TVs. It's a huge step in the right direction.
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