The BB I went to in the bay area just 60 miles from NTEK's HQ didn't know about UltraFlix. This is one of my criticisms of the company. Their utilization of customer acquisition channels is too inconsistent right now. I don't doubt that that some BB's know about UF, but from my personal experience and what others are saying is that some BBs don't know about it. The people dealing with 4k TV sales is one of the best word of mouth marketing tools out there.
NTEK has the potential to be a big winner, which is why I'm investing a small amount. Until I start to see the execution of basic customer acquisition plans, the potential remains limited as will my investment and I"m sure many other investors. Content and content partners are only half the equation here.
Examples where they're failing:
1) Inconsistencies with in-person marketing at retailers
2) SEO - Google UltraFlix then try to get to the UltraFlix website with the results. Google 4k content, 4k streaming, 4k movies, 4k streaming speeds, or anything else you think a consumer might try to research while deciding whether or not to buy a TV or even looking for things to watch when they have a TV. Also, when consumers are looking at the apps on their TV are they more likely to register on their TV or research the app online first to see what's going on? I'm leaning towards online first and that's even assuming they find the app (granted, it was pretty easy to find on Vizio, but there's no brand recognition).
3) UF's website has no mention of the benefits of their brand - streaming speeds and the size of their 4k library. Nor does the UF facebook page (also a great cust. acquisition channel) nor the app itself.
