Cross Click Media Inc. (fka XCLK)

[PennyStockTrader2]

Pardon the "stupid" question but can someone explain reverse split? I see that brought up over and over and over on this board. Now that would simply mean that you get fewer shares but they would worth more by whatever amount the shares are decreased. How is that a bad thing (it's been portrayed as bad), a good thing, or neutral? Folks seem to imply that the insiders make out with that strategy, but I just don't get how. Seems like it would just be a logistical thing to bring the price up so that it meets some regulatory standard in price per share or otherwise. I can't imagine any such legal activity that would allow insiders to get something for free and for the stockholders to suffer. Thanks