What I don't understand is, if Nestlé wanted this product...why did they let Mine buy the Vitamin Creamer rights?
"Level 5 Beverage Company Acquires the Vitamin Creamer(R) Trademark and Brand.
HOUSTON, TX--(Marketwired - Jun 25, 2014) - Level 5 Beverage Company, Inc., a Minerco Resources, Inc. (OTCQB: MINE) company (the "Company"), a specialty beverage company which develops, produces, markets and distributes a diversified portfolio of all-natural and highly functional brands, acquires the Vitamin Creamer® Brand, including the Vitamin Creamer® trademark, registration number 4404886, and all associated intellectual property.
Vitamin Creamer® is an excellent standalone product, yet it is a perfect match for the next generation of Coffee Boost™. Fitting perfectly inside the Level 5 umbrella of Brands, Vitamin Creamer® is an all-natural, vitamin enhanced product that has attracted the attention of many famous coffee creamer companies.
Vitamin Creamer® is the first and only coffee creamer that delivers a high dose of vitamins using creamer as a delivery system. Featuring Hazelnut and Vanilla flavors, so far, in a stylish contemporary package, Vitamin Creamer® fits in well while standing out in the cooler box and on the shelf.
As discussed in the Investor Update Call, on April 29, 2014, we have been talking to the principals at Vitamin Creamer, LP for more than 6 months about this tactical acquisition. Vitamin Creamer®, and the breakthrough it represents in the coffee creamer industry, has been put in front of some beverage giants and has generated a buzz within the industry. We will be collaborating with them to further develop, in formulation and packaging, Vitamin Creamer® over the coming weeks and months."
