1) TPMs and SEDs are new technology 2) Unlike software security, hardware needed to be replaced 3) Prior leadership was probably more equipped to conceive than to sell 4) There needs to be motivation to take a risk on security -- tpms and seds are completely new for most enterprises 5) Wave's products needed polish 6) Wave changed sales strategies to large enterprise 7) Large enterprises have long sales cycles 8) Wave essentially changed its entire sales team
If Bill is accurate, wave should soon be harvesting seeds planted many moons ago.
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