Re: Sectors since 1960's (trivia) For the annualised gains since 1963 images.investorshub.advfn.com/images/uploads/2014/12/11/xgtsusectorusannualisedgainssince1963-600.jpg Consumer Staples was the more rewarding. And IIRC within that it was primarily Coca-Cola that was the driver of those relatively better gains.