Thursday, December 04, 2014 7:48:12 PM
All that I want to rebut with is diversification. Bb.com is not the be all end all. Where would you want your company to start out? On the shelves of generic retailers or specialty retailers like bb.com?
I believe it to be a strategy. Get your name out there on one of the biggest supplement retailers worldwide, then decrease reliance. The brand is becoming a staple in the supplement industry, why not try to broaden it's horizons with main stream retailers to increase shelf space to reach the general masses? It makes total sense to me.
Only time will tell... But looking at the charts, there seems to be a new high created, then it makes it's way to form a new bottom, and repeats with a rally to a new high etc...these are only my views on long term trends.
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