They've actually used this language all year. I feel like mainstream outlets consider Arcam as an implant niche (which, don't get me wrong, isn't a bad niche); but the sales indicate otherwise.
Here are some other 2014 PRs that mention intention of use to "manufacture aerospace parts":
January 22, 2014
April 25, 2014
June 12, 2014
August 26, 2014
September 9, 2014
In addition to those, some don't specify use but mention anonymous aerospace clients. Also, of the completely ambiguous PRs (ie. no mention of use OR industry), more than half of those were Q20s (which hints at either aerospace or research use).