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Sunday, November 23, 2014 3:46:23 AM
“Marley Coffee is a brand symbolizing peace and antiwar by Jamaican reggae singer Bob Marley. It uses Blue Mountain coffee beans from a farm directly operated by his descendants. This past September, the first branch opened in Itaewon and next January, RTD (Ready To Drink) products will also be launched. Marley C&V International has an exclusive license for Marley Coffee and related products for Korea as well as distribution rights for the Asia region.” https://leeseunggiforever.wordpress.com/2014/10/28/congratulations-seung-gi-to-be-model-for-marley-coffee/
JAMN may have given Marley C&V an exclusive sublicense for Korea and Asia, but I still don’t understand how they got around the licensing agreement between Fifty-one Hope Road and JAMN which clearing states: “the company may not open retail coffee houses utilizing the Trademarks”. Is it possible they only consider the logos as the trademarks? I also noticed that the licensing agreement between Fifty-One Hope Road and JAMN states that JAMN has the rights to sublicense “Marley Coffee”. I hope JAMN will shed some light on the Marley C&V International deal in their next quarterly report.
This is from the 10K:
“Through a licensing agreement with Fifty-Six Hope Road (described above under “Item 1. Business” – “Current Business Operations”), the Company has the worldwide right to use, and sublicense, the intellectual property rights in and to the late reggae performer, Robert Nesta Marley, professionally known as Bob Marley, including “Marley Coffee”, in connection with (i) the manufacturing, advertising, promotion, sale, offering for sale and distribution of coffee in all its forms and derivations, regardless of portions, sizes or packaging and (ii) coffee roasting services, coffee production services, and coffee sales, supply, distribution and support services, provided that the Company may not open retail coffee houses utilizing the Trademarks.”
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