$ATVI,...Activision's latest Warcraft expansion sees strong debut
Activision (NASDAQ:ATVI) reports over 3.3M copies of World of Warcraft: Warlords of Draenor were sold following the first 24 hours of availability following yesterday's launch. As a result, the WoW subscriber base, which stood at 7.4M at the end of Q3, is back above 10M.
Draenor, the fifth expansion for WoW, is sold through a $50 standard edition and a $70 deluxe edition. It launched yesterday in North America and Europe (among other places), and is launching today in China and Korea. NetEase (NASDAQ:NTES) remains Activision's Chinese WoW partner.
While reviews have mostly been positive, initial Draenor users have complained about overtaxed servers. Activision/Blizzard is giving them five days of free subscription time to make up for it.
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