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Sunday, November 16, 2014 12:55:11 PM
Excellent post and not a bad comparison at all IMO.
DEWM
original post:
Industry parallel - Dewmar International vs. Monster Beverage Corp
As many may know, Monster Beverage Corp (in its predecessor form) was at one point nearly worthless and filed for bankruptcy many years ago. After a couple of name changes, and after being acquired, it has not only recovered, but has become a monster (excuse the pun) in the beverage industry, currently valued at about $18 billion (with sales of about $2 billion annually).
While it may seem somewhat absurd to compare a tiny OTC company like Dewmar (DEWM) to an industry giant like Monster Beverage Corp, there is a method to my madness. Many years ago, there was simply no 'energy drink' beverage market. The closest thing that existed were drinks that provided energy due to their high sugar content, or caffeinated drinks such as coffee or tea. But the U.S. energy drink market has now grown to more than $12 billion annually, and is expected to break $20 billion by 2017.
As a complement to the energy drink market, we then had a new category of drink, relaxation beverages, emerge in the 2000s. And with the fast paced world, and recurring headlines regarding global conflict, economic challenges, and disease outbreaks, it is no wonder why such a beverage category would be necessary. And who's to say that the newer relaxation drink market could not grow with a similar trajectory to the energy drink market.
If the demand for relaxation beverages does explode at some point, Dr. Marco Moran (with his background, determination, and contacts) could be perfectly poised to capture a substantial share of that growing market, and potentially produce a stunning chart for DEWM similar to the monster bev chart below.
I suppose that we'll have to stay tuned for updates from Dr. Moran to see how things progress in the coming weeks and months. As always, simply my opinion.
![](http://oi59.tinypic.com/2n88yok.jpg)
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