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Re: Coachshot99 post# 9125

Sunday, 11/09/2014 3:24:10 PM

Sunday, November 09, 2014 3:24:10 PM

Post# of 98531
Both. The plan is to initially release the refrigerated version followed by
a 45 day shelf stable product ergo, 2 SKU's. They,eventually want to get the shelf life to 6 months.
http://investorshub.advfn.com/boards/read_msg.aspx?message_id=105957442
"The fridge gets opened significantly more during the day than a pantry. Plus mentally I think people would be more likely to use the product if is it refrigerated which would allow the product to be turned more often (repurchased)."

There was press release that answered the refridgerated/ stable question which I'm trying to find.
The shelf stable product will be in the dry mix section. They will, also, be targeting the camping community. They stated: "48 million Americans go camping every year." That's a lot of pancake/One Minute Omelet Customers!
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