Nate's Food Company (NHMD)

[nerostock]

I asked about shelf stable and this is what I got back from WB:


On 4 Sep 2014, at 16:49, [e-mail] wrote:

I personally think it would better to keep refrigerated on the can. That way people will keep the cans in the fridge. The fridge gets opened significantly more during the day than a pantry. Plus mentally I think people would be more likely to use the product if is it refrigerated which would allow the product to be turned more often (repurchased). If I put milk in the pantry after opening it I would not care what the package said I would not use it again and then would not buy it again. But if the product can stay good in the fridge for 6 months, I think people would keep using it and then buy more. The shelf stable really only matters in the shipping of the product. Once it is in someone's home then from a marketing stand point I am arguing to keep it so it stays in the fridge.

I don't see the big deal of it being refrigerated since Batter Blaster did $40 million wholesale in a year. Retail my guess is $80-$90 million a year. The only issue I have is can it be shipped to consumers.